I think I could focus on elements of book theory and this would encompass what I wanted to say about artists' books and private presses, as well as easily enable original content. It also helps me decide who the audience should be. I'm thinking people interested in book theory (I promise there are such people out there) -- this would include those in communication studies, people interested in the history of the book, artists' books, publishing and related fields. I have in mind people who know a lot about these fields as well as people who do not.

So I can cover: Artists' books, private presses, contemporary philosophical thinking about the book form (at least two major twentieth century French thinkers...), I have plenty of links in mind, and I'll continue thinking about what else I might want to discuss.